Wednesday, July 10, 2013

How To Break Through The Invisible Wall In Your Business


One ugly cold and rainy day, I woke up, looked out the window, and just wanted to roll over in bed and go back to sleep.

On the business front, I've had the same type of days and maybe you have too.

Nothing is going right, I'm getting rejected, and I'm paying for the abuse. It got so hard sometimes that I wanted to just give up, run and hide, and just forget about it all.

I want to share something with you that helps me get through even the roughest of weather.


There are those times in your business that no matter how hard you press forward it seems like life pushes you two steps back. You just can't get a break, and no matter how hard you "dream build" nothing works.

And there's that point where you hit the glass ceiling. Meaning, you're pulling people into your business, but no matter how hard you try your overall team size just doesn't grow. It's like your income gets capped at a certain level and there's nothing you can do to get past it.

If you've been in the industry for a while and you've achieved some success you know what I'm talking about. If you're new, there will be a period of time in your business that could stretch for months where the recruits are coming in but the income isn't growing.

It's one of the most frustrating things I've ever experienced, but I was able to break past that point. Here's how . . .

The most important breakthrough I had was:

I was thinking about my business the wrong way.

I would repeat "I want a team of 5,000 people by the end of the year" and I put all I had into doing it.

The problem with this way of thinking about your business is that it's NOT an immediately tangible goal to set. It's one of the reasons why whenever I hear a new recruit tell me that they're going to earn $5,000 per month their first month the moment they step into the business, I make them explain to me how.

If you're new how can you know that you can achieve this?

The answer I normally get is, "Well I'm just gonna do it."

Good, but not good enough. You need to know exactly HOW you're going to get there. So the place you have to begin is with realistic expectations. If you're new you can't set realistic expectations without help.

This is where having an experienced leader in the team helps. You have to break the process down to basics. You have to know the numbers and be realistic about them.

Don't start with the income when you set expectations. You start with getting a single lead. Once you know what it takes to get a lead, you can move on to experiencing what it takes to get a recruit.

Once you know what it takes to get a recruit you can then start to talk about income. But before you know the effort to be exerted to get this far, there is no way you can talk about money.

It's like me saying "I'm going to make $2 million in the coffee industry this year" without knowing a thing about coffee. I can say what I want, but unless I know the mechanics behind how that income goal is achieved I'm just playing in the world of fantasy.

Fantasies and dreams are great, but the magic happens when we can take those dreams and attach a REAL experienced based process to get there, so experience is necessary.

So, I've said a lot so far . . .

I want to bring this all back to how I've used this principle to break through that invisible glass ceiling and how you can too.

You start small.

I knew that at that point I was generating about 10 new sign ups a day, so instead of jumping to a team of 5,000+ I took my expectations back to reality and dealt with what I knew.

I knew I could get 10 recruits a day and there were opportunities I wasn't exploiting fully, so, if I put as much of what I was doing at that point on autopilot and put my focus into the unexploited opportunities I could realistically increase my recruits per day to 12 by the end of the month.

I did.

Then came the point where I took it to 14 and beyond, and now I have a team of 7100+ plus. At this point I just quit counting it all, but I got there by looking at where I was and used that to set realistic new DAILY goals, and held myself accountable to them.

If you break things down to daily goals it becomes tangible and doable, and that's where you want to play.

These days I still do this, but more on an income basis. Instead of saying I want to make $1.4 million dollars this year, I think about this question?

What can I do to increase my income by $300 a day this month?

12 months of that and that's an income increase of $3600 per day. And for me, at this point, thinking about $300 per day increases is a lot easier, trackable, and doable on a daily basis.

You want to set realistic baby step increases in your business daily goals, track them, course correct, and then take the next step.

That's the best I've found to consistently increase productivity in a controlled fashion, and if you follow along you'll find the same will work for you.

Dream big, but brings those dreams back down to daily goals.

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